Guest Lecturing at London Business School; Creative Confidence 

One of the first things I ask during my sessions at London Business School is: Raise your hand if you identify as a creative person. There are sometimes a few.


But there are always many more when I ask: Raise your hand if you think of artists, poets or musicians when you think of a creative person.

And this is a solid place to start. Because it’s time we reframe…

Creativity isn’t confined to the canvas or the sculptor’s studio. It’s at the core of successful business practices, dynamic teamwork, and innovative problem solving.

💪 Exercising your creative muscle helps you generate groundbreaking ideas, enhance team collaboration, and build effective relationships.

My favourite definition of creativity comes from the late Sir Ken Robinson. He defined it as “applied imagination.”

✨ Everyone has imagination, it’s an innate human trait – just one we might have lost touch with. Creativity is the ability to apply it to help you navigate challenges and conjure effective solutions.

I love that shifting the mindset around ‘who can be creative’ unlocks new potential in business leaders at the top of their game or reconnects them with potential they’ve overlooked.

Applying creativity adds a new silver bullet to the processes and projects they’re working on – and role modelling this also invites creativity into their culture and teams.

✨ For all the work I do with clients around culture and org design, there is nothing that brings as much spark to people’s eyes, as tapping into the power of collective creativity.

👉 Do you have any fun ways of bringing creativity into your workplace? Let me know so I can loop them into my next lectures!

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